🔗 Share this article

Embarking on a fresh professional challenge, the 34-year-old coach has stepped down from the Young Lionesses national team to take over as head coach for NWSL franchise Bay FC.

A New Chapter

Coates succeeds Albertin Montoya, who was at the helm of the California club during its debut two seasons in the top-flight American league. Montoya had revealed in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to push myself in a different setting.”

Proven Developer

In her time at the helm in 2023, Coates guided the England U23s through fixtures including a 1-0 victory over Norway in the European U23 League and a 4-2 friendly defeat to the United States. She will be joined to the United States is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.

The club's chief executive, a one-time Football Association technical lead, praised Coates's qualifications: “Emma is not only an excellent coach, but she also has a proven track record of elevating athletes to succeed on the biggest stages.”

“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were searching for,” added Cossington.

Club Context

Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their next chapter. They have played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” he finished.

Pathway Success

After succeeding Mo Marley in 2023, Coates presided over the rise of a number of players to the England senior side, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements has already commenced, with the aim to continue the development of the youth national team in the future.