"A family residing in North London wants to find an remarkable and experienced tutor to assist their smallest child on his first steps to turning into an English gentleman."
Looking at this listing, you might readily overlook the term "beginning" as just figurative language.
But, it could be the most significant aspect of this distinctive job advert, as it seeks to recruit a mentor for a 12-month-old.
Many of responses have now been received since the unnamed family published their call for the £180k-a-year tutor, who must be "someone very special".
Over the last few weeks, the listing has attracted notice throughout the press, with numerous wondering why?
Progressive Approach
The CEO, chief executive of an education consultancy, which is helping the family in their hunt, stated that in spite of first doubt, he viewed the plan "forward-looking", and "advanced".
When he consulted the family, he noted they recognized the unconventional aspect of their request, and how immature their son is.
However, they explained that they "were unwilling to delay any longer" to get a tutor, as they had waited until their older child was five, and by that stage "cultural influence had by then set in".
What precisely did the family mean by "cultural bias"?
It's "everything", Adam replied. "The way you eat, the way you speak".
He stated the older sibling had absorbed "extremely delicate, body language" from the family, and had assumed their cultural ways. The family told the consultant they wished to avoid history to recur with their younger child.
The strategy: To hire a UK tutor, who should speak with Received Pronunciation, to guide the baby right from the beginning.
Osmotic Learning
"A lot of the learning at the start here is somewhat osmotic," explained Adam.
It's via this subtle influence that the family are aiming the child will adopt the British traits they want to impart.
He explained the tutor had to be an individual who attended "prestigious academies – similar types of schools as the family hope to send their son to".
"The educator simply needs to be the right kind of person, they'll be carrying out things they may not realize they're doing, just naturally," he said.
Money No Object
The family explained to Adam the selected educator should preferably also have knowledge of or passion in equestrian activities, skiing, artistic pursuits and instrumental training so as to shape the child in a diverse set of interests.
Additionally though, he stated the family wanted the tutor to register the child on a range of lessons so the child would be "horseback riding and learning an tool by the time they are about three years old".
In the family's minds, guiding their son become a "British gentleman" will result in success and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he adds.
However, despite all this instruction in "UK identity", could the child pick up so-called cultural bias from the globally influenced family he resides with regardless?
"Yes", answered he. "The family understand this may not work, but they've merely embraced the view of, 'why not attempt it and let's go as quickly as we can', because the cost of it is irrelevant," he said.
Overly Optimistic
A number of in the education sector who share those reservations.
Another CEO, chief executive of Blue Education, who provides personal educators, stated that "the development of adopting dual cultures, or indeed, becoming oneself, is something that must be lived into, not designed."
Peter wrote that he had relocated from the Far East to the United Kingdom at the time of 7 years old, and had been brought up understanding and living dual heritages. He progressed to study at Cambridge University.
"The idea that an individual can act as a representation of Britishness, an individual who can in some way transplant the characteristics of a UK sophisticate onto a one-year-old child, seems to me naive and unrealistic," he commented.
"From my perspective, engaging a quintessentially British tutor from babyhood will will not automatically achieve the outcome they want.
"I never had such a figure, and nevertheless I have been lucky enough to live several of the experiences they hope for their son."
He added: "The fact is, cultural identity should not be forced from the external environment; it must be embraced, and it must come from within."
Buying Britishness
Of course, Britishness is something Adam hopes can be taught – and commercialized.
"I believe the situation that the world regards us in this regard is something that we should be cherishing|valuing|appreciating